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Ethical Leadership

We are the pioneers in ethical leadership and management development. Our programmes are ‘business school’ standard without the price tag.


Why Bankers Are As Popular As Traffic Wardens

January 16, 2018PaulArticles, News


By Paul Peters MCIPD, Personal Development Consultant and Trainer

John Kenneth Galbraith, Canadian-American economist, suggests that; “A banker need not be popular. Indeed, a good banker in a healthy capitalist society should probably be much disliked.?

The necessity for bankers to be set apart and distanced from the social / emotional concerns of everyday life may well have been an acceptable business norm in the past when bankers perceived themselves as bastions of good judgement. Now economic tides have shown them to be as susceptible to emotional charge that fuels the serial gambler’s desire to win; as susceptible to the tendency to subordinate what is right in order to fulfil ones own desires as the rest of human kind. Unaware of the emotions that drive behaviour in the pursuit of shareholder value - growth at any price and personal wealth - banking is perceived as solely self-interested and often at times exploitative of its customers.

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Why Training Doesn’t Work

October 12, 2017PaulArticles, News

On 13th September 2011 Wise Buy Managing Director Paul Peters delivered a thought-provoking presentation - ‘Why Training Doesn’t Work’ - at the UK Housekeepers Association meeting in London.

Simply ‘telling’ you what to change delivers superficial outcomes and does not create a sustainable transformation in professional business behaviour. Unlike traditional training courses, our Personal Maturity Model permanently changes behaviours and beliefs - out of which flows the unforced ability to improve.

Wise Buy offers a genuine, ethical and holistic approach to leadership, management, and personal development and empowers each individual.

So why does the Wise Buy approach to learning and development work?

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Learning In A Downturn

May 28, 2017DominicArticles, News

The science… and the reality!

By Paul Peters

“Impending or actual change lowers self-esteem and the ability to cope with change, just at the time when we most need to learn? Hanlon’s Paradox*1 states.

Today’s financial crisis and its impact on organisational profits and change couldn’t be more effective in lowering self-esteem.  There is strong evidence to suggest that when the brain perceives a threat in the environment it closes down our thinking and responds intuitively from the most primitive part of our brain the Amygdala.  The Amygdala stimulates the production of hormones that actually divert the blood supply from the higher centres of reasoning in the brain to the major muscle groups in preparation for a fight-or-flight response.

To state the obvious, fear lowers self-esteem! This is what Daniel Goleman in his 1996 book Emotional Intelligence*2 called an ‘Amygdala hijack’. So when your department is being reorganised, when your job is put at risk, or if you are facing financial worries at home its likely that many employees will be experiencing low level Amygdala hijacks much of the time.  As Abraham Maslow*3 so clearly stated that higher order self actualisation needs like learning, growth and fulfillment of potential will be completely subordinated when an individuals physical, safety and security needs have been undermined. The brain, you see, cannot differentiate between a physical threat and a social/ emotional threat.  So it really doesn’t matter that the risk you associate with having to move job role is nowhere as significant as the risk associated with, lets say, base jumping. Your biology reacts as if the risk were the same - well not absolutely the same - but you take my point.  Change actually does ‘dumb us down.’

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